What the Twitter fad tells us about humans and human behaviour
Mark EarlsWriter and Strategic Consultant
I don't believe that I am any more easily led or faddish than the next fella, nor am I someone particularly interested in or excited about technology. But I've somehow found myself using a new kind of social media, Twitter (www.twitter.com) which is the talk (type/text?) of web-enabled geekdom everywhere this year.
Let's be honest, Twitter is not smart or clever: it is so low-tech that it is the equivalent of a space invaders game in a world dominated by 3D...