The specialist book that's full of general wisdom

Jeremy Bullmore

The book, How Public Service Advertising Works, highlights that advertising has a purpose beyond selling and has many lessons for commercial advertisers.

Public opinion is a powerful thing, says Jeremy Bullmore, and we would all do well to read a book about it.

Next time you're asked to recommend a general book about advertising or marketing, I suggest you recommend a book that has been long positioned as of specialist interest only.

It's called How Public Service Advertising Works (HPSAW), it was sponsored jointly by the now- extinct Central Office of Information and the still-thriving Institute of Practitioners in Advertising, and was edited by Judie Lannon, founder and until recently editor of Market Leader.It's now very nearly ten...

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