The seven deadly sins of business writing
Laura MazurWriters 4 Management
Clear, concise and correct writing is not an optional extra in business. It is an essential part of how the world sees your brand or organisation.
Too much business writing is composed of what could be described as 'dead matter'. A jargon-fuelled pomposity seems to afflict an alarming number of business and public sector executives when they have to produce words connected to work.
The result, rather than elevating the tone, is obscurity of meaning. As one contributor to the Harvard Business Reviewwrote plaintively a few...