The Nearly New Corporate Brand

Mergers are messy in the best of circumstances. Well designed communications can help to give the process logic and direction to ease the bedding down period.

The Nearly New Corporate Brand Creating New Impression with Well Designed Communications

Mergers are messy in the bet of circumstances.  Well designed communications can help to give the process logic and direction to ease the bedding down period.  Here are seven stages that all newly hatched companies need to recognise, including advice about how communications should be planned at each stage

Donald Kerr

Research conducted by Enterprise IG, the branding and identity consultancy, revealed that the number of American companies which changed their name in 1999 exceeded the previous years figure by a massive 42%. The research shows that...

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