The know-demand economy: engagement and programmatic consumption
The rapidly improving power of digital systems to anticipate or predict demand has triggered a shift by consumers to programmatic consumption. With these technologies, algorithms do all of the work, giving consumers just as much value with far less engagement in shopping and buying. This so-called Know-Demand Economy is now at hand and it will require a radical rethinking of how we interact with consumers.
Consumers spend more than money to shop and buy. In addition to the purchase price, they spend the currency of engagement, or the time and...