The future starts here

Judie Lannon introduces the Q2 2015 issue of Market Leader, which focuses on the future of branding and the challenges ahead for marketers.

The future starts here

Judie Lannon

This Year is likely to be the Year of the Internet of Things (IoT). Our lead article this issue has a fascinating take on the potential. As Michael Bayler points out, we already understand that embedded sensors and algorithms produce data, connect us to our appliances and electronic devices and so automate large areas of daily life. But we have yet to see this executed on a grand scale. Google's Nest thermostat and a few other innovations are the state-of-the-art at present. But a recent interview on CNN with the chief executive of Cisco...

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