Supermarket retailing in troubled times

All downturns produce winners as well as losers, and the supermarket sector - one of the major growth industries of the last few decades - is no exception.

Supermarket retailing in troubled times

Andrew SethChairman of Plum Baby and Green Rewards

Geoffrey RandallIndependent consultant

Supermarket retailing has been much in the news – for obvious reasons. In difficult times, it is the weekly shopping expedition that the crunch hits first and, for many people, hardest. This article looks at the supermarket scene in the UK and US to see who the winners and losers are in this important category. In addition we look at longer term trends already taking shape (see Appendix 1).

WHO IS WINNING?

Wal-Mart

If you accept its statements and recent...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands