Rethink customer focus

Judie Lannon introduces the Q3 2015 issue of Market Leader which focuses on the framework for business in the 21st century.

Rethink customer focus

Judie Lannon

That we live in changing times is such a truism, not to say cliché, that one is embarrassed to write the phrase. But there comes a point when a range of changes add up to what could be called a new paradigm.

The lead article in this issue, by Andrew Curry, takes a helicopter view of the business environment, identifying economic, technical and social value features – six pillars that form the framework for business in the 21st century. The significance of these pillars is that in a digitally enabled world, people behave differently and...

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