Real reviews or just fake feedback?

This article explores the troubles with reviewers reviewing products which they received for free or at a discount from the company which made them.

Real reviews or just fake feedback?

Andrew MabbuttFeefo

'I received this product for free or at a discount in exchange for my honest, unbiased review' is a common disclaimer found at the end of some (usually positive) product reviews. But can these so-called 'incentivised' reviews really be trusted?

The glowing reviews of customers have the power to sell your products and services more than any fancy advertising campaign. A study by BrightLocal revealed that 92 % of online shoppers are reading reviews, and that the reviews themselves have the power to boost everything from a businesss ranking in search...

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