Real reviews or just fake feedback?
'I received this product for free or at a discount in exchange for my honest, unbiased review' is a common disclaimer found at the end of some (usually positive) product reviews. But can these so-called 'incentivised' reviews really be trusted?
The glowing reviews of customers have the power to sell your products and services more than any fancy advertising campaign. A study by BrightLocal revealed that 92 % of online shoppers are reading reviews, and that the reviews themselves have the power to boost everything from a businesss ranking in search...