Mary be contrary: why does your garden have to grow at all?

There is a growth of the cultural thought that continual economic growth is bad for people individually and as a society.

It's bad for the planet and bad for our souls, so has GDP growth had its day as a useful metric, asks James Murphy.

Imagine, in a short while from now, the views of a certain school of economists - views perfectly conventional in their day - have become so repellent that its leading practitioners have trouble finding platforms on university campuses. In the movie Wall Street,Gordon Gekko was notorious for his declaration that 'Greed is good'. Are we now entering an age when an economist or a business leader will be pelted with an equally large number...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands