Marketing is like marmelade
Sometimes brands overestimate their customers' desire for enhanced experiences - so know your limits, says James Murphy.
Imagine if you will, the following moments:
- Your breath needs freshening before an important pitch and you rush to the corner shop to grab some Wrigley's Extra Spearmint.
- The finance director has been driving you mad all day long; you get yourself home eventually and pour an inch of Johnnie Walker Black Label, sipping it as you watch some therapeutically mindless box sets.
- Your home energy supplier has sent you a letter to tell you...