Intellectual Property.
The smart bomb in marketing's armoury.
Derek RalstonMountainview
If you love a good espresso and you happen to have 'marketing' in your job description, you'll love Nespresso.
To get a really good cup of coffee you need four things: the right coffee beans; absolute freshness; the perfect grind; and the perfect temperature. Nestl has developed all four with the Nespresso World. The coffee comes in hermetically sealed, portioncontrolled tabs, in a variety of bean types that stay fresh for six months and are perfectly ground. The machine (take your pick from a range of manufacturers, including Alessi,...