Insatiable! America’s never-ending appetite for new products

Allyson L. Stewart-Allen Looks at the explosion of brand extensions and reinventions across the pond.

Insatiable! America's Never-Ending Appetite For New Products

Allyson Stewart-Allen

The US consumer's search for healthier foods is proving a boon for fmcg and fast-food companies, giving them a good excuse for launching line extensions and reinventions. In 2004, there were over 3,000 new low-carb products launched on store shelves in the US.

Though McDonald's has been held up as an example of a food company that lost its way, it appears to be making a successful return to its heady high-growth days with a new range of menu items: premium chicken ...

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