Insatiable! America's Never-Ending Appetite For New Products
Allyson Stewart-Allen
The US consumer's search for healthier foods is proving a boon for fmcg and fast-food companies, giving them a good excuse for launching line extensions and reinventions. In 2004, there were over 3,000 new low-carb products launched on store shelves in the US.
Though McDonald's has been held up as an example of a food company that lost its way, it appears to be making a successful return to its heady high-growth days with a new range of menu items: premium chicken ...