How to make device-based data meaningful
Justin SampsonBARB
'Big data' should be described as what it actually is: data derived from devices that people use in their daily lives. But the exaggerated claims made for so-called big data have obscured many of its drawbacks. Here he describes how BARB is devising a hybrid programme that incorporates those datasets into its existing research methodologies to provide deeper and broader understanding.
Many readers will be familiar with the Hype Cycle that has been devised and made famous by Gartner, the technology research specialist (Figure 1).
In the earliest phase of any...