From CMO to CEO
If you want to get to the very top, you've got to get out of your marketing comfort zone, argues Hugh Burkitt.
Three years ago, when Martin Glenn became president of The Marketing Society, one of his key objectives was to encourage more marketers to become a CEO.
He firmly believes that there are too many accountants running companies and not enough marketers. "To borrow an analogy from my friends in cricket," said Martin, "accountants can keep the score but they can't make runs. All businesses depend for their income on...