Four things about #fakenews

This article examines the phenomenon of fake news, the problems it presents and how it relates to marketing.

Fake news is like shouting and the problem is it's all our fault, explains Russell Davies.

#Fakenews is a cultural blob that incorporates the feelings that everyone is lying, that shouting is truth and that feelings trump facts. It's not well-defined, it's not easy to poke at, and that's probably its power. But I thought it was worth exploring because we are all in the business of explanation and persuasion and we're doing that in a #fakenews world. And, of course, it's all our fault.

  1. We are the problem
  2. Ev Williams...

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