Effective strategy is as likely to flow from action as to lead to action
Jules Goddard and Tony EcclesLondon Business School and Cass Business School
Misconception: Rationality means thinking our way into action, rather than acting our way into thought
"People walk in order to find what is worth talking about." – Karl Weick, Talk the Walk
Which comes first – thought or action? Do we think in order to organise our actions? Or do we act in order to clarify our thoughts? It is conventional – but also dangerous – to draw a sharp...