Data privacy: Teens don't care about privacy, right?

This article challenges the assumption that young people are indifferent about their data privacy and argues that this has wider implications for the future.

Data privacy: Teens don't care about privacy, right?

Colin StrongGfK Business and Technology

Changing attitudes towards online privacy among teenagers has huge implications for brands. But the assumption that young people are indifferent about their online lives and how their personal data is used is wide of the mark.

There is an almost universally held view that teenagers simply don't care enough about online privacy. And, at face value, there seems to be good evidence for this. In the UK, Paris Brown famously felt obliged to resign as the country's first Police Youth Crime Commissioner after some ill-advised tweets...

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