Chief behavioural officer: the new 'must-have' executive role
Crawford HollingworthThe Behavioural Architects
Step by step, behavioural economics and psychological science have expanded to become an established part of business, policymaking and regulation. Within marketing and market research, behavioural economics has become a required area of expertise, which has led to the creation of the role of chief behavioural officer (CBO). Crawford Hollingworth believes this move will ensure that behavioural science has a voice at the highest level inside companies and institutions.
In recent months there has been a big upsurge in the creation of a defined role for an...