AI is the new marketing - or is it?

Vincent Rousselet

Examines the potential of artificial intelligence in business and of its impact on human society in the long term.

Vincent Rousselet asks Alexa some critical questions – not least the all-important one for our industry: how long before artificial intelligence (AI) replaces us?

Hey Alexa, what are the Nutella riots? An improbable start to 2018, Alexa might reply. Widely reported both within and beyond France, the incidents were triggered by a 70% price cut on Nutella organised by the country's third largest supermarket chain, Intermarché (see Figure 1). Among the media coverage of customers 'fighting like animals', an important message got lost. At a time when algorithms, analytics, smartphones and Alexa are seemingly taking over our lives, good...

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