Addressing intergenerational inequity

This article describes the insights gained from a Citizen's Jury looking into the issue of intergenerational fairness in the UK.

Addressing intergenerational inequity

Deborah Mattinson and Lucy BushBritainThinks

The boom in house prices in the UK is no longer news but the data still has the power to shock. In today's money the average house in 1975 cost £83,126; now the average price is almost £190,000. Since 1999, the average price has increased by more than 140%; in London it's a staggering 222%.

These dramatic figures have opened up a divide along generational lines. While baby-boomers and Generation Xers have benefited – the former building lucrative nest eggs – the younger generation, the so-called millennials, are increasingly shut out...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands