2015 general election: Battle of the campaign strategies

Deborah Mattinson

This article explores what insights marketers could gain from the campaign strategies employed by political parties in the run-up to the 2015 UK general election.

2015 general election: Battle of the campaign strategies

Deborah MattinsonBritainThinks

By the time this article appears, we will be about to enter the so-called 'short campaign': that final sprint into general election 2015. The marathon started back in January – marked awkwardly by Newsnight forcing reporter Emily Maitlis to don running shorts and jog around the country as the politicians launched their campaigns. What this does for their ratings remains to be seen but if Twitter is anything to go by, Newsnight's 'core' vote is sceptical, to say the least.

This is famously the hardest...

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