Mixing data and creativity at Netflix

Stephen Whiteside

Netflix’s unique blend of content savvy and technological expertise have helped the streaming platform rapidly build its subscriber base and content portfolio.

In December, Netflix will release "Bright", an action-meets-fantasy movie starring Will Smith, the acclaimed Hollywood actor.

And Megan Imbres, Director/Product Creative at Netflix, believes this big-budget film represents a watershed moment for the Los Gatos, California-based streaming platform, which currently boasts 104 million users across 190 countries worldwide.

"It's our first really big, big film," she told delegates at the 2017 Strategy Festival held by the 4A's (American Association of Advertising Agencies).

Imbres is charged with overseeing the "creative canvases" for all of Netflix's original output – a content slate that now includes everything from fictional series and movies to...

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