Mitsubishi Motors: Weatherproof Warriors – How a data driven campaign helped Mitsubishi weather the Q1 storms

Mitsubishi Motors, an automotive manufacturer, increased awareness and visits to dealerships in the UK by launching a series of location-targeted digital ads.

Campaign details

Brand: Mitsubishi MotorsAdvertiser: Mitsubishi GroupAgency: Manning Gottlieb OMDCountry: UK

Campaign Overview

Stirring up a storm of interest

Mitsubishi aimed to build on its position as an expert in SUV by turning up the heat in bad weather.

Strategy

Mitsubishi wanted to prove its credentials as SUV leaders at times when the car's build and technology was most relevant. The brief for Manning Gottlieb OMD, working alongside Golley Slater and Engine Sport, was to capitalise on increased interest during periods of bad weather by positioning the brand as the vehicle of choice...

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