Campaign details
Brand: Mitsubishi MotorsAdvertiser: Mitsubishi GroupAgency: Manning Gottlieb OMDCountry: UK
Campaign Overview
Stirring up a storm of interest
Mitsubishi aimed to build on its position as an expert in SUV by turning up the heat in bad weather.
Strategy
Mitsubishi wanted to prove its credentials as SUV leaders at times when the car's build and technology was most relevant. The brief for Manning Gottlieb OMD, working alongside Golley Slater and Engine Sport, was to capitalise on increased interest during periods of bad weather by positioning the brand as the vehicle of choice...