Campaign details
Advertiser: BMWBrand: MINIAgency: Serviceplan GermanyCountry: Germany
Campaign Summary
Drivers spend more than 50 hours in traffic jams every year. MINI Connected now helps them find the fastest way with Real-Time Traffic Information. We let pedestrians in Berlin experience this benefit for themselves. By fitting doors, ladders and stairs to special billboards, we created secure shortcuts for pedestrians that saved by to 12 minutes. People could i.e. cut short across a soccer field, climb a wall, pass through a fence and a brick wall passage. This is how thousands of pedestrians experienced...