Instagram Video

Following the addition of short video to Instagram, the photo-based social network, this brief article summarises its implications for marketers.

Instagram Video

Brands that have not fully embraced Vine and that have an existing Instagram presence may opt out of utilizing Vine altogether; especially considering that Instagram's user base is 10x that of Vine's.

While there could be interesting uses for Vine via their unique looping feature, most brands do not have the creative capabilities, or time, to execute properly using Vine. Others may find Vine's native authenticity attractive and aligned to the brand's positioning and personality. Time will tell if Facebook is able to use Instagram video to kill Vine's recent six seconds of fame or if the industry...

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