Migros: Tam Bana Göre

Migros, a grocery shopping app, launched an interactive ad campaign shared across food recipe websites to increase brand engagement among Turkish women.

Campaign details

Brand: MigrosLead agency: App SamuraiRegion: EMEA

Strategy

Objective

Migros is a loyalty app with more than 5 million subscribed users. The app presents its users with many features including but not limited to making their own shopping lists, looking at their previous shoppings to see their frequent purchases, etc. Sustaining regular, active users, keeping them interested in the campaigns at Migros and hence pulling them to the stores for shopping has been the main motivation of Migros. This is where the campaign idea comes to the picture. The main target group of the...

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