Campaign details
Brand: Michelob UltraBrand owner: Anheuser-Busch InBevEntrant company: FCB Canada, TorontoMedia: Vizeum Canada, TorontoPR: Veritas Communications, TorontoMarket: North AmericaSector: Beer & ciderMedia channels: Content marketing, Email marketing, Events & experiential, Livestreaming, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
As the desire to live active, better-for-you lifestyles increases, people are avoiding the beer category. To prove that Michelob Ultra is not like the other beers, and get on the consideration set for...