Miami International Airport / Florida Power & Light Services: FlyGreen MIA Energy Efficiency Initiative

Ahead of its efforts to create a more energy-efficient airport, Miami International Airport (MIA) developed a campaign that increased awareness for its eco-friendly project while informing and driving US users to become more energy efficient themselves.

Campaign details

Brand: Miami International Airport / Florida Power & Light ServicesLead Agency: StarmarkRegion: North America

Objective

Sea level rise is a real threat in Miami-Dade county. So when Miami International Airport and FPL Services teamed up to create more energy efficient airport, Starmark was challenged to inform and involve travelers and the public to expand the impact of the effort by helping people save energy at home.

The MIA efficiency effort is important and ambitious, but large-scale infrastructure and efficiency efforts aren't exactly the type of thing most people get excited about.

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