Campaign details
Brand: Miami International Airport / Florida Power & Light ServicesLead Agency: StarmarkRegion: North America
Objective
Sea level rise is a real threat in Miami-Dade county. So when Miami International Airport and FPL Services teamed up to create more energy efficient airport, Starmark was challenged to inform and involve travelers and the public to expand the impact of the effort by helping people save energy at home.
The MIA efficiency effort is important and ambitious, but large-scale infrastructure and efficiency efforts aren't exactly the type of thing most people get excited about.
Our specific...