Meredith: Taking content marketing beyond magazines

Geoffrey Precourt

In this article, Liz Schimel, chief digital officer for Meredith National Media Group, talks about the media group's content marketing strategy, which covers everything from providing media duties for Kraft to forming a tie-up with Walmart to promote its own Better Homes and Gardens magazines.

Meredith: Taking content marketing beyond magazines

Geoffrey PrecourtWarc

Even with a rumored alliance with Time Inc in its rear-view mirror, Meredith Corp. remains a powerful marketing force, reaching an estimated 100 million women every month. Moreover, advised Liz Schimel, executive vice president and chief digital officer for Meredith National Media Group, that massive volume is not as fully tied to print as the company's legacy might suggest.

"We are migrating significant audiences," she told the BRITE '13 Conference, sponsored by Columbia University's Center of Global Brand Leadership in New York. And although "our print business is viable and...

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