Mercedes-Benz: The smart Hunts the Mouse!

To educate existing customers and potential buyers about its new smart fortwo 451, smart relied on an online campaign that emphasized one of the car's strongest features: agility.

Mercedes-Benz: The smart Hunts the Mouse!

Proximity Germany GmbH

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: EuropeDate program started/ended: 20th March - 30th April 2007

Product Description: New smart fortwo 451

Advertiser/Client Name: Mercedes-Benz Vertriebsorganisation DeutschlandMedia Channels: Web DevelopmentWebsite: www.awardentry.de/smart_mausverfolger_eng/

STRATEGY

Marketplace Challenge:

An essential feature of the new smart fortwo is its agility. It was necessary to point this out as a central theme on the web.

Target audience: Consumer

Smart customers and potential buyers as well as potential competitor buyers from the minicar sector and second...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands