Summary
The challenge
When people buy online in Colombia, they buy big. Small purchases are not considered when buying via e-commerce.
The insight
People buy those little Christmas gifts with the cash they have on them.
The idea
Transform 3 billion bills nationwide into the Christmas catalogue of Mercado Libre.
Period: 12/12/19 - 31/12/19
Giving life to the idea
We teamed up with facebook to create a filter that transformed every single Colombian bill into a digital catalogue. You just had to scan the bill to find out what articles could be bought with it.
The results
More than 1 million uses...