Goals and objectives
Mentemia – Italian for "my mind" – is a mental wellbeing app created by long-time Kiwi mental health advocate and world champion All Black, Sir John Kirwan, tech entrepreneur Adam Clark and an expert team of medial advisors.
When COVID-19 started to impact all aspects of Kiwis' lives, it put a spotlight on the importance of mental wellbeing. Kirwan and Clark made the decision to create a new public version of Mentemia and launch it free to five million Kiwis in just seven days.
Our specific goals were to:
- Implement a media relations campaign which created mass...