Mekudeshet: Jerusalem Season of Culture

Mekudeshet, Jerusalem's Season of Art's festival, was promoted throughout Israel by using GPS tracking technology to look into the lives of religiously diverse residents and peace activists.

Agency: OPEN

Product Description

Mekudeshet, Jerusalem Season of Art's festival, is a two-week long event held in one of the most controversial and religiously sacred cities for Muslims, Jews, and Christians alike. The festival bridges the religions through the collaboration of 250 artists, speakers, and performers from 17 countries worldwide, and proves that the conflict can be resolved; even temporarily, through the expression of art and music.

Objective of the Campaign

Our goal was to increase the attendance from last year's event, by creating an awareness of the event through advertisements placed all around the country.

Enacted Solution

To...

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