MEETIC: Love Your Imperfections 2

Meetic, a dating app, launched its brand across Europe with a video campaign that challenged conventions of the online dating category by telling millennials to be authentic.

Campaign details

Brand: MEETICAdvertiser: MEETIC GROUPAgency: BuzzmanCountry: France

Countries in which effectiveness was proven

Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden & United Kingdom.

Campaign background

Before the campaign, Meetic was already the leader in terms of registrations and had its best year ever in 2015 thanks to the first #LoveYourImperfections campaign.

We have a new and constantly changing market. With a skyrocketing demand in an ever more accepted market (48% of Europeans over 18yo are open to the online dating, +9points vs 2013. And 34% have already used a...

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