Campaign details
Brand: MEETICAdvertiser: MEETIC GROUPAgency: BuzzmanCountry: France
Countries in which effectiveness was proven
Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden & United Kingdom.
Campaign background
Before the campaign, Meetic was already the leader in terms of registrations and had its best year ever in 2015 thanks to the first #LoveYourImperfections campaign.
We have a new and constantly changing market. With a skyrocketing demand in an ever more accepted market (48% of Europeans over 18yo are open to the online dating, +9points vs 2013. And 34% have already used a...