Across generations marked at 15-year intervals, there are bound to be many that fall through the cracks. Or, more confusingly for marketers, these groups occupy a messy fringe between two generations that display characteristics of both and a unique set of anxieties. A report from WGSN explores the groups at the fringes of the millennial-Gen-Z spectrum – two generations with a combined spending power of $3 trillion.
Millennials (1980-1994) and Gen-Z (1995-2010) are often lumped in together as the two generations most at ease with digital technology and culture. They’re seen as a general youth group, but the group born...