Emerging Industry Overview: Medical Self-Testing Products
Industry Snapshot
Medical self-testing products are quietly usurping the doctor's office as the checkup of first resort. With an increasingly health-conscious and aging populace more at ease with technology, and with prohibitive medical costs forcing individuals to consider health from a preventive standpoint, the market for over-the-counter diagnostic products, increasingly referred to as self-test point-of-care products (POC), continues to grow. Privacy issues, cost of healthcare, and patient autonomy all played a role in a complex picture of consumer desire for more control and independence in matters of healthcare.
With the growth of general medical...