Medical Self-Testing Products (Emerging Industry Overview)

This paper provides an overview of the medical self-testing products industry, primarily in the United States, covering over-the-counter diagnostic products increasingly referred to as self-test point-of-care products (POC).

Emerging Industry Overview: Medical Self-Testing Products

Industry Snapshot

Medical self-testing products are quietly usurping the doctor's office as the checkup of first resort. With an increasingly health-conscious and aging populace more at ease with technology, and with prohibitive medical costs forcing individuals to consider health from a preventive standpoint, the market for over-the-counter diagnostic products, increasingly referred to as self-test point-of-care products (POC), continues to grow. Privacy issues, cost of healthcare, and patient autonomy all played a role in a complex picture of consumer desire for more control and independence in matters of healthcare.

With the growth of general medical...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands