Media research trends from the 2009 ARF Ogilvy Awards
Laura JamesWARC Online
This article discusses the 2009 ARF Ogilvy Awards winners. You can browse all the winning entries on WARC's showcase page.
_____________________________________
At the heart of the Advertising Research Foundation's (ARF) Ogilvy awards is a commitment to rewarding innovative research initiatives that influence communications strategy.
Overall, relatively few of those 2009 Ogilvy awards papers which are being published on WARC speak specifically about the use of bespoke research to help sharpen media channel choices, as opposed to other elements of these campaigns, which are well...