Media Markt: Rabbit race
Agency: Ogilvy Germany Frankfurt
Brand: Media MarktAdvertiser: Media MarktCountry: Germany
Objectives
In a changing world, Germany's leading technology retailer found its business model under threat from price-slashing rivals. This case explains how the combined power of creativity and consumer insight were harnessed to create a new kind of sales promotion – and how this helped restore the brand's fortunes.
Media Markt is Germany's biggest, most successful electronics retailer. Founded in 19791, it built success on offering its customers the best prices and deepest discounts and, in 2014, it was Germany's number one...