Media and the American family: usage by men, women, parents and children
Adult-child co-viewing by genre
For many brands, understanding TV co-viewing behaviors can help guide media planning and buying. This USA TouchPoints analysis shows which genres have the greatest share of Adult-Child co-viewing in the average day.
TV co-viewing: Adults with childrenShare of Adult-Child co-viewing in an average day by genre Source: USA Touchpoints 2012.1
While it may be tempting to picture Adult-Child co-viewing as something that takes place with the adult playing the role of ideal parent and...