Médecins Sans Frontières UK: The COVID-19 Appeal

Médecins Sans Frontières (MSF) UK, an international medical NGO, drove donations by targeting segments of the public based on their interests and hobbies.

Campaign details

Brand: Médecins Sans Frontières UKAdvertiser: Médecins Sans Frontières UKAgency: CraftedCountry: UK

Campaign Overview

Turning donations into action

Médecins Sans Frontières (MSF) is providing urgently needed medical care and support in more than 70 countries to counter the coronavirus. The charity needed to capture the public's attention when donations were harder to come by during the pandemic.

Strategy

The Médecins Sans Frontières/Doctors Without Borders COVID-19 appeal targeted 13 core locations across the UK, based on location-based performance from the Christmas 2019 appeal. Each location contained 23 audience groups based on in-market or...

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