To paywall or not to paywall? That is the question
Rob LynamMEC
The Sun and The Times' paywall models can provide inspiration for those who want to attract subscribers for newspaper digital content
A question that polarises old newshounds and digital evangelists is whether the future viability of the newspaper business is better served online from behind a paywall or with content made freely available. The debate is partly about how in a world of fragmented media we keep newspapers relevant; it is also part philosophical, about whether journalism is viewed as a democratic necessity or...