Meat and Livestock Australia – How to embed a 'new' tradition into Australian culture
Agency | BMF Warren Brown Executive Creative DirectorJeremy Nicholas Strategic Planning DirectorGerry Cyron Author/Strategic PlannerDennis Koutoulogenis CopywriterDale McGuinness Art DirectorSam Reading Account DirectorDavid Flanagan Account Director |
Client | Meat and Livestock Australia (MLA) David Thomason General Manager, MarketingKaren Judson Co-author/Marketing Manager, BrandsJanice Byrnes Brand Manager |
Objective: | To make Lamb our national dish... |