This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers, to understand what is the potential of engagement and hence the virality of the content.
Setting the context: why do we seek virality?
Virality is the Holy Grail of social media marketing, or for that matter, any content marketingwhatsoever. All of us want to create viral content, even when we are putting a picture or video on our...