McDonald's: Dual Combo on Twitch
Campaign details
Brand: McDonald'sBrand owner: McDonald'sLead agency 1: OMD TaiwanCountry: TaiwanIndustries: Restaurants & takeawaysChannels used: Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
In 2016, before Taiwan McDonald's launched its new menu "Dual Combo", we faced two challenges.
- The new menu targeted "hunger". But people can eat out easily in Taiwan's market, so where can we find this "hunger"?
- Besides a fundamental media mix, how can we engage and create buzz with "hunger" ?
After...