Campaign details
Brand: McDonald'sBrand owner: McDonald'sEntrant company: Nord DDB, HelsinkiMedia: OMD Finland, HelsinkiMarket: FinlandSector: Restaurants & takeawaysMedia channels: Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Video on demand, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Launching McDelivery in Finland resulted not only with all time high sales figures that exceeded all objectives, but it also helped McDonald's to fight the decreasing sales caused by the pandemic, and eventually increased its market share as the most convenient QSR in the...