Campaign details
Brand: McDonald'sBrand owner: Mcdonald'sEntrant company: FP7 McCann, DubaiMedia: Studio M, Dubai / UM DubaiMarket: United Arab EmiratesSector: Restaurants & takeawaysMedia channels: Online display, Online video, Outdoor,out-of-home, Print - general, unspecified, Radio & audio, Social mediaBudget: 500k - 1 million
Executive summary
This paper is an ode to the impact of simplicity. It will tell you the story of how McCafé, a new entrant to a complex category, used the power of simplicity to find its place in an overly saturated market.
In the...