Mobile Marketing: Making a Good Connection
Nigel Hollis
According to The Shosteck Group, the value of the global mobile advertising market could reach $10 billion by 2010. While this claim is strongly reminiscent of the overblown estimates made by the Internet advertising start-ups in 1999, advertisers don't want to take a chance on missing the boat. Amidst the hype, major marketers are beginning to commit serious budgets to mobile marketing. While telecommunications companies led the way, pharmaceutical, fast food, automotive and consumer packaged goods companies are now climbing on board. They are all attracted by the promise of combining pinpoint...