How strong brands can lead to a more sustainable future

Nigel Hollis

In this Point of View, Nigel Hollis encourages business leaders, marketers and market researchers to make their businesses and brands sustainable and to inspire customers to adopt more sustainable behaviour.

How strong brands can lead to a more sustainable future

Nigel Hollis

We all know the trends: population growth, consumption growth, resource depletion, water shortages, and climate change. It seems that right now we are at a tipping point. Will we be able to turn things around, live within the planet's means, and guarantee that our grandchildren have the same quality of life that we do? It is frightening to think that the answer might be no. Yet as individuals we feel helpless in the face of such huge systemic problems.

I would like to suggest that business leaders, marketers,...

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