Facebook launches timeline for brand pages

This Millward Brown POV assesses Facebook's recent updates for marketers. These updates include: Facebook brand pages will now feature the Timeline layout, allowing more creative flexibility and power to create content; a new ad unit, Reach Generator, will allow brand pages to publish News Feed stories to fans; and premium ads can now be placed in News Feeds and as fans log out.

Facebook launches timeline for brand pages

At its February 2012 fMC event, Facebook launched several new updates for marketers on the platform, namely:

  1. Brand Pages will now feature the new Timeline layout, similar to personal pages.
  2. A new ad unit called "Reach Generator" will allow brand pages to publish News Feed stories to up to 75% of their fans.
  3. Premium ads on Facebook are now available for in-News Feed placement (including on mobile devices) and as fans log out of Facebook.

The new brand page layout and the Reach Generator ads are designed to seamlessly integrate with one another and...

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